Congrats! Your app’s integration with QuickBooks Online finally launched on the QuickBooks App Store. While you should definitely take a moment to celebrate this accomplishment, there is still work to be done.
When QuickBooks customers begin using your app, they can also review it publicly on the app store. Some customers may do this proactively, but it’s a good idea to ask for reviews, especially after a positive experience, like a good tech support interaction.
The question is, how often do you check your app card for new reviews? How do you respond?
In the example below, InvoiceSherpa, which is generally a highly rated 5-star app, received a three-star review on their application due to a missing feature. The developer immediately responded, letting this user as well as everyone else who saw the review know that the feature was on the roadmap AND he offered them to beta test the feature.
A review for another app (which will remain unidentified) shows another need: keeping your pricing information up to date. Over time, the price of your app might change or a particular pricing plan might be eliminated. Make sure your marketing and sales teams know to update your QuickBooks App Store listing whenever pricing is updated on your own site.
There are many other ways in which your app listing can become stale. Have you added new features to your product since you first launched? Have you enabled new workflows in your integration with QuickBooks? Don’t forget to update your listing, whether it is the textual descriptions, the screenshots, or the embedded video. Schedule time on your calendar every quarter to review your app card and make sure it’s up to date.
Looking for additional pointers on improving your app card? Check out this article on “How to make your app card work harder for you.”
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This was originally posted at Intuit Developer.